Haroon Sethi is a seasoned executive with over 20 years of experience leading strategy, transformation, and operational turnarounds for corporate enterprises, governments, and high-growth ventures across the Middle East and globally. Combining McKinsey advisory rigor, hands-on CEO experience, and a product-founder mindset, he bridges boardroom vision with execution, using AI and lean development to deploy solutions at scale. He founded Proqura, a SaaS business process management company, and has successfully built, scaled, and exited multiple ventures. Known for aligning high-level strategy with operational reality, Haroon excels at driving transformation, innovation, and software-enabled growth.